The founding members of Capitol Media have a very, very long history in email marketing. Ryan Salva, our creative partner, has used email to generate literally millions of dollars in revenue for clients.
But, as with most things in life, the landscape is quickly changing. Abuse and irresponsible marketing have caused many businesses to quite understandably disregard the medium altogether.
We contend that email marketing is still a powerful channel for advertising your products and services - if used judiciously.
Here, you'll find a few "talking points" on the subject of email marketing:
