Unlike most other content management software, SUBTEXT was built with Search Engines first in mind. We've included all the necessary "back-end support" to hoist your website to the top of every list.
- Custom META tags for every page - Most search engines use keywords to categorize and identify information. SUBTEXT automatically prompts writers to enter keywords for each page they create.
- Search-engine friendly information hierarchies - SUBTEXT automatically organizes webpage content into information hierarchies... telling search engines what's most important about each web page.
- Every page can be read by search engines - Some content management systems use "dynamic pages" which prevent search engines from indexing content (hint: to identify a dynamic page, look for a question mark in the URL). Because SUBTEXT only uses HTML pages, search engines are guaranteed to index your entire site.
- Never a broken link - SUBTEXT automatically updates every link in your site when you create or move a page, so search engines never reach a dead-end when they're scouring your site.
- Site maps help search engines index your site - When you add a page to your website, SUBTEXT automatically adds that page to a site map... that way, search engines can easily find every page on your website.
- Descriptive text for images and links - Search engines are smart, but they can't see the images on your website. To help search engines identify these "invisible" page elements, SUBTEXT gives the ability to add descriptive text for every image and link on your website (web developers know these as ALT and TITLE tags).
If you need help creating search-engine friendly content or building a link exchange program, Capitol Media is also available to provide guidance, review and editing services. Our copywriters are tremendously talented and experienced with writing in a style that appeals to both search engines and everyday folk like you and me.
