Cascade Bicycle Club
Animation, copy and original music for Cascade Bicycle Club, one of the most successful bike clubs in the U.S.
Cascade Bicycle Club, one of the largest and most progressive bicycle clubs in the country, hired Capitol Media to create a video animation to drive home its message: Get on your bike. The animation debuted at Cascade's 2011 annual fundraising event. This event featured local politicians and government officials, plus 500 or so of Seattle's most active cyclists.
The animation was aired immediately prior to the formal "ask" for money. It received a standing ovation from the crowd. More importantly, Cascade achieved its targeted fundraising goals in spite of a weak economy. The Sophie video, named after the main character, has since been shown at numerous events and viewed thousands of times online, helping to spread the news about Cascasde's mission.
Responsibilities: strategy, art direction, original music, copywriting
Partners & Collaborators: Punch Drunk